Are the new rules officially in force?

What was reported is a set of proposed amendments scheduled for the general assembly on 23 October. Wait for the syndicate's official text before relying on it.

Can I advertise my clinic at all?

The current code allows advertising within limits, such as announcing a clinic. Articles 9, 10 and 11 hold the details, so check them or ask the syndicate.

Where should I start the review?

Start with the name, title and specialty everywhere they appear, then any sentence promising a result, then patient photos.

Can an AI assistant create a violation?

What it tells patients is your clinic's public face. Keep the knowledge base wording clear and factual, and review it like any advert.

Doctors Syndicate Media and Advertising Rules: What to Review

The Egyptian Doctors Syndicate had amendments to its code of professional ethics on the agenda of its general assembly on 23 October. They would regulate how doctors appear in the media and on social platforms, and how they advertise. The topic is not new, but this time there is a full draft with articles and graded penalties, which is why clinic owners should pay attention.

This post walks through what was reported: what the current code says, what is proposed, and what you can review in your clinic today, from Facebook posts to WhatsApp replies. It is a practical explainer, not legal advice. For the final wording, go to the syndicate itself.

What the current code says

According to a syndicate board member quoted in the press, the current code of ethics dates from 2003 and was amended later. Articles 9, 10 and 11 cover appearance and advertising, including letting a doctor advertise in a newspaper within limits, such as announcing a clinic.

The syndicate's argument is that the code predates social media and live streams, so it needs updating to cover medical content on digital platforms.

What is proposed

Reports on the draft amendments circle around a few points:

A doctor appearing in the media must state who they are, their professional title and the specialty registered with the syndicate.
Medical information must rest on accepted scientific grounds, local or international.
No promotion that claims abilities or treatment results that are not scientifically confirmed.
No claiming qualifications, experience or certificates that are not officially recognized.
No promoting drugs, diets or therapies not recognized by the competent authorities.
Protecting patient privacy.

The observatory and the penalties

The same statements say the final draft has 19 articles. It also sets up a syndicate media observatory, chaired by the head of the syndicate, which receives violations as they happen, plus a database to verify members' specialties. Penalties are graded: a notice, then a warning, then a reprimand, and stricter measures beyond that. Repeating the same violation within a year counts as an aggravating factor.

Remember this was a proposal under discussion, so wait for the officially adopted text before making big decisions.

Advertising has its own rules too

Separately, the Supreme Council for Media Regulation amended the standards for advertising health services and medical products through decision no. 9 of 2025, published in the Egyptian Gazette on 9 March 2025. So a doctor has two bodies looking at advertising: the syndicate on professional ethics, and the media regulator on the advertising itself.

What to review in your clinic now

You do not need to wait for anything to do this one-hour check:

Profiles and pages: the doctor's name, title and specialty should match their syndicate registration exactly. Remove any title or certificate that is not registered.
Posts and ads: look for any sentence that promises a result or guarantees a cure. Describe the service instead of promising an outcome.
Before and after photos and cases: privacy is a visible point in the draft, so never publish anything about a patient without clear consent, and review what is already posted.
WhatsApp replies: staff answering messages are effectively advertising for you. Agree on one wording for service prices and hours, with no medical promises.
Drugs and supplements: if the clinic displays products, make sure they are officially recognized.

What about automated replies

If you use an AI assistant on WhatsApp, what it tells patients is your clinic's public face. In Kashfy the assistant answers from the knowledge base you upload, so you control the wording and can test any question before it goes live. When it hits a genuine medical question it hands off to a human with the full conversation, as described on the WhatsApp AI page. So put services, prices and hours in the knowledge base and leave medical talk to the doctor.

Your public clinic page is generated from your clinic settings, so fix names and specialties there once and the page follows.